Interviewing Nigel Morgan on place branding

We are glad to announce that the interview with the Professor of Tourism Studies Nigel Morgan, from the The University of Wales Institute, on the ocassion of his visit to the Department of Communication Studies of the Universitat Rovira i Virgili is now available.

Professor Morgan visited the university in October 2011 in order to present the Special Issue on “Tourism and Communication: Place Brands, Identities and New Trends”, which he co-guest-edited jointly with Assumpció Huertas, and to inagururate the new year of the Masters on Strategical Communication at URV.

Natàlia Lozano interviews Morgan in this video, where the professor offers an interesting argumentation about what ‘place branding’ is and how to focus the study on ‘reputation management’.

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